How to Earn a Better Salary With Marketing Certifications?

Certifications in marketing are in high demand across a wide range of businesses. Certifications are used by employers to verify that an applicant has the appropriate knowledge and abilities for the job. Certifications are used by even the most seasoned digital marketers to demonstrate their commitment to keeping their abilities up to date. Google marketing certifications are an example of a highly sought-after credential that can help you make more money.

The leading academic marketing qualifications and the most in-demand marketing certifications from numerous suppliers will be examined in this article.

To begin gathering hard data for this post, we combed job sites for information. We performed the next best thing in the absence of data on the monetary value of certifications. We dug deep into those job postings to discover the most often requested certification requirements. We were able to have a far better grasp of the most in-demand qualifications as a result of this.

Specialists in certification for digital advertising are in high demand.

Marketing professionals are in high demand, and this is unlikely to alter in the next five years. A market research analyst or marketing professional can expect to earn $65,810 per year, according to the Bureau of Labor Statistics. This is an increase from last year’s earnings of $62,000. In these industries, 163,600 additional jobs are predicted to be generated between 2020 and 2030. That’s roughly twice the rate of job growth in the labor market.

On the other hand, a marketing manager can expect to earn $141,490 a year or $68.03 per hour. Between 2020 and 2030, 31,800 new jobs are predicted to be produced in this more specialized role. The overall demand for digital marketing experts is increasing. According to the Payscale Index study on marketing and advertising, job openings have expanded by 19.6% since 2006.

Google marketing certifications are well-known, easily obtained, and have a strong brand identity. According to Statcounter, the Google search engine has a global market share of 91.66 percent. As a result, even if employers aren’t familiar with marketing technologies, Google marketing credentials are likely to be respected.

Certifications and qualifications are beneficial.

An entry-level Marketing Manager with no certificates may expect to make $67,000 per year, according to Robert Half Technologies’ 2021 Salary Guide. An experienced and accredited Marketing Manager may expect to make around $116,500 per year. This equates to a $43,000 difference in annual earnings.

For a Digital Marketing Specialist, the distinction is even more pronounced. The average salary for entry-level positions is $47,750 per year. Experience and credentials can practically quadruple a specialist’s income. Certified Digital Marketing Specialists can expect to make around $94,000 per year. Having specialized certificates can help you advance in your career.

Certifications are sometimes questioned by recent graduates as to whether they are worthwhile investments. According to U.S. News, the average cost of in-state public university tuition is $10,338 a year. Some of the certificates listed below are available for free. For example, “The Fundamentals of Digital Marketing,” a free Google marketing certification, is available.

Premium certifications range in price from a few hundred dollars to several thousand dollars. These qualifications, on the other hand, can be obtained rapidly and can lead to a large boost in pay.

Certifications vs. Academic Courses

Academic marketing courses are frequently meant to teach a newbie the fundamentals of digital marketing. Some advanced courses are designed to help people who already work in marketing gain a better understanding of the subject.

Digital marketing certification courses, on the other hand, may concentrate on specialized tools. Particular courses are required for employment with certain companies. It’s unusual to see a job posting that requires candidates to be Kellogg School of Management certified. However, it is highly probable that job postings will specify that candidates must be Google Ads certified.

Free Google marketing certifications may be beneficial to a candidate seeking a marketing employment with a small firm. Those interested in working for a marketing agency might look at more specialized tools like HubSpot.

We’ll start with academic credentials and then go on to certifications that are considered “prerequisites.”

According to Kyle Shea, executive vice president of Partnership Development at All Campus, academic courses are frequently focused at beginners to the profession and can assist anyone wishing to begin a career in digital marketing. These courses give students a thorough overview of each topic. “The course content in more specialized digital marketing certificates is focused on one or two themes.” Kyle noted why he has such a limited emphasis “so that students can gain a better grasp of each.”

These academic courses, according to Shea, are taught part-time and “usually take two to six months to complete.” He explained that they normally necessitate “a weekly work commitment of three to eight hours.”

Digital Marketing Strategies at Kellogg School of Management

Candidates can demonstrate expertise in important skills or the usage of common tools by earning certifications. A mainstay of digital marketing certificates has become employment criteria and requirements for promotion in several industries. Many marketers, on the other hand, are seeking extra education, training, and certifications for personal development. Taking certification classes can be a cost- and time-effective approach to further one’s education.

“Certifications are a valuable supplement to any educational program.” Customers who are familiar with your company’s tools are more likely to get the most out of them “Greg Rose, the chief experience officer of Intellum, a renowned education platform supplier, expressed it this way. He went on to say that this can lead to higher client happiness, which can lead to “increased retention, loyalty, and advocacy.”

Rose has a thorough understanding of how online courses work. Intellum, his firm, created the Facebook Blueprint customer education platform, which serves as a proven example for how digital certifications should work. “There are some long-running certification programs that touch millions of users,” they said of the addition of significant certificates like Kellogg School of Management’s Digital Marketing Strategies.

Other certification programs mentioned by Rose include:

Certification Program for Two Months

Over the course of eight sessions, the two-month-long Digital Marketing Strategies: Data, Automation, AI & Analytics course addresses three important subjects. “How modern marketing is fueled by data, scaled by automation, and optimized by analytics,” it explains. Kellogg offers a payment plan for the $2,600 course. The course’s purpose is to give professionals a realistic grasp of how modern marketing practice appears from an organizational standpoint.

There are a total of eight modules that are taught from a high-level strategic perspective:

  • Marketing in a Digital World: A Framework
  • Getting to Know Your Customers and Developing Insights
  • Customer segmentation and behavioral marketing are two terms that are often used interchangeably.
  • Customer Experience and Content Planning
  • In a digital world, brand storytelling is more important than ever.
  • Increasing Marketing Efficiency Agile Marketing as a Method of Execution
  • Attribution, testing, and experimentation in marketing
  • In marketing, marketing automation and artificial intelligence are both used.

Graduating students receive a validated digital certificate of completion from Kellogg Executive Education after successfully completing the course. Testing is a demanding process, and students must pass the course with an 80 percent success rate.

Digital Marketing Certification from the Digital Marketing Institute

The Digital Marketing Institute provides four digital marketing courses ranging in length from 30 hours to two years at the Digital Marketing Institute. The Digital Marketing Institute and the American Marketing Association both certify students who pass the Pro or Expert course.

The Digital Marketing Pro course is self-paced and lasts 30 hours. It costs $1,368. This course combines two certificates into a single package:

Professional Certificate in Digital Marketing from the Digital Marketing Institute

Professional Certified Marketer is a designation awarded by the American Marketing Association.
This qualification, which consists of ten modules, is aimed at marketers in management and senior management positions. The following subjects are covered in the modules:

  • Digital Marketing: An Overview
  • Marketing with Content
  • Marketing on Social Media
  • SEO stands for “search engine optimization” (SEO)
  • PPC (Pay-Per-Click) advertising with Google Ads
  • Video and Display Advertising
  • Marketing via email
  • Optimization of a website
  • Google Analytics (Analysis)
  • Strategy for Digital Marketing

Its Digital Marketing Expert certification combines two well-known credentials:

The Certified Digital Marketing Expert certification from the Digital Marketing Institute and the PCM Advanced Digital Marketing certification from the American Marketing Association

The course costs $4,109 and is divided into seven modules:

  • Planning and Strategy
  • Customer experience, e-commerce, and conversion rate optimization
  • Digital Channels and Search
  • Marketing on Social Media
  • Selling on the Internet
  • Skills That Are Required
  • Management and Leadership

Both of the DMI’s digital marketing certifications require three years of approved marketing continuing education units to be recertified.

The OMCP Digital Marketing Certification is a program that certifies individuals in digital marketing.

OMCP certification, unlike the other certifications we’ve reviewed, has some unique requirements. Students must pass the OMCP exams in order to graduate. They must also have 5,000 hours of marketing experience to qualify.

Any marketing job can count as marketing experience. Traditional marketing, copywriting, advertising, and selling marketing services are all examples of experience. A post-secondary degree plus 2,000 hours of marketing experience, or completion of an approved digital marketing course plus 1,000 hours of marketing experience, are two more alternatives.

The student must pass two specialty examinations and one broad-spectrum digital marketing exam to earn the OMCP certification. The following are some of the topics covered in the OMCP exams:

  • Marketing with Content
  • Optimization of Conversion Rates
  • Marketing via email (included within OMCA and OMCP Base exams only)
  • Marketing on the Go (included within OMCA and OMCP Base exams only)
  • Search Engine Marketing (SEM) (PPC)
  • SEO stands for “search engine optimization” (SEO)
  • Marketing on Social Media
  • Analytics in the Digital Age

There is no OMCP course available to help students prepare for the tests. However, the OMCP has authorized a number of digital marketing courses. Students are expected to complete the courses in at least 64 didactic hours. The three components of the OMCP tests cost $395 each, and they must be passed every two years to keep the certification active.